Is data affecting our daily life?

Living in the age of speed, digital and technology, we are surrounded and influenced by rapid digital data. We are able to download music, watch a video, look for directions to different locations, send messages and photos and buy almost anything at the same time. All this is definitely influencing the way we sleep, work and live our day. A major new intensive technology that is available for individuals, industries, and organizations for that last few years is big data.

Some of the aspects that are affected by big data includes:

 1.     Online shopping:

Whenever you search for something on the internet at any website or anytime there is data collected about your behavior. Therefore, any time you log to your browser, you receive an ad for something that is very similar to what you were looking for before, and yes that is kind of creepy but sometimes useful. Thanks to big data which is responsible for that, you might find your delight item at the recommended field on the bottom of the page.

2.     Mobile maps:

Due to big data, we have applications on our phone for directions and locations (GPS). A huge number of maps get scanned and used for GPS applications and it is accurate too. What’s more interesting is that construction sites, working zones and accidents appear on your map so you do not get stuck in traffic. These GPS devices are making our lives easier and saving us time every day. 

3.     Music streaming:

Pandora and Spotify are two main applications for music streaming these days. They both use big data to provide you with the type of music you like. Every like or skip you make on these programs will be saved as data of your taste and style so that the best songs that matches your style gets delivered to you.

4.     Medical Records:

Computers are getting more and more full each day with information and records of patients and doctors. These electronic records make detecting trends done by doctors easier across medical histories data resulting in effective and better medications and treatment for patients than it ever was before.

5.     Small wearable devices:

Have you ever seen some one wearing a fitness band or a small device called Fitbit? This device, which is similar to a watch in size, is becoming more and more common. What it basically does is it measures the activity you do every day, compare it with your weight, analyze it and let you know whether you are living a healthy life style or not, determine if you had enough sleep during the night, compare age with activity, measure calories and heart rate to track your actions and movements, and all of this is because of big data.

6.     Crime:

Using bag data in cities, police had the ability to reduce thefts and burglaries and made it safer to live because it surly affects the place you settle to live in. police can now determine where and when are accidents of crime and theft may happen.

 7.     Television streaming:

Do you watch Netflix? Did you know that in order for Netflix to decide what to make next, they have to use big data? In fact, Netflix uses predictive modelling and analyzing the massive number of hours of what we stream on TV to give us recommendations of similar programs we liked and watched and create new programs too. They find out what the audience prefer and what is more popular to create hit series and movies.

8.     Advertising:

Have you ever noticed that the internet knows exactly what you are searching for? How does the internet know that this pair of shoe showing on your Facebook account is what you are looking for after just searching about sneakers the previous day through amazon? Several processes were done to understand what is relevant to your search.

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