How does IKEA use social media to grow their marketing success?

What we experience these days differs than what was going on twenty or thirty years ago in the marketing and the advertising business. Back then, television was the main source where people get to be exposed to commercials and advertising. However, nowadays there are other applications and social media platforms where people can be targeted to different ads that support companies in diverse fields.

IKEA, one of the largest home furnishing companies is now using social media as a major source for advertising in the marketing strategy. The catalogue of IKEA 2013 was downloaded 10,000,000 times through their application. That definitely was the result of the marketing strategy they have been using and still improving as they see possibilities.

IKEA on social media

Facebook: They have a massive number of followers on Facebook that is currently up to 3 million in the USA IKEA page. Their team answer questions, post photos and link YouTube videos to maximize the customer’s engagement.

Twitter: Followers of Ikea’s page in the USA is up to two million, and their Canadian page has about six million. They try to make customers engage as possible as they can.

Pinterest: IKEA uses Pinterest in most countries such as the USA, CANADA and the UK due to its visual tool that serves companies in home furnishings.

IKEA also started to use Google Plus since 2014 and try to make the best of it. In addition, it uses standard advertising such as outdoor campaigns and indoor gardens. Because of that, IKEA is considered a successful retailer home furnishing company that managed to enhance both traditional and digital marketing.

http://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/how-ikea-uses-social-media-to-emerge-a-marketing-success/30857725