How Does Starbucks Know How You Like Your Coffee?

doesn't this just make you crave it? 

Have you ever wondered how Starbucks knows how we drink our coffee or tea? How do they come up with these new flavors that match the customer’s order? Based on some of their records made back in 2015, they found out that almost 50 % of people who drink tea usually skip sugar. On the other hand, they noticed that customers who order iced coffee and about 25 % of them do not add milk or cream to their cold drink. For that reason, Starbuck started selling a new product, the unsweetened ice tea K-Cups with two available flavors, Peachy Black Tea and Mango Green Iced Tea. In addition, they recently launched sweetened and unsweetened black iced coffee without milk or added flavors.

By this strategy of launching what customer’s really like, Starbuck is doubling consumption due to the freedom the customers have of ordering their favorite drink at a Starbucks or making it themselves at home. To get to buy Starbucks coffee blends and tea’s, consumers are freely to get them from the nearest grocery store which they are currently selling them in almost every location they have or head to the closest Starbucks coffee shop and purchase it. They are really expanding the distribution of their products to the maximum.

For the past several years, a lot of new flavors have launched beside the original coffee and tea types at Starbucks. For instance, in 2003, Pumpkin Spice Latte was a hit in stores and made a remarkable traffic at fall season in the Starbucks shops. After that, Starbucks started to offer Pumpkin Spice Café Latte K-Cups which is an instant packet, and also the bottled Pumpkin Spice Frappuccino and Iced Espresso with pumpkin spice flavor. They are succeeding in being widely distributed and making the customer avoid any other coffee or tea blends at the supermarket and purchase Starbucks and Starbucks only. It is very smart of them to offer exactly what their customer needs and provide it in the nearest store so that everyone can have access to it and skip other brands.

Although some people think that Starbucks is making their customers confused by offering these many options at their locations and in stores, others are glad to have multiple options to try different types of coffee or tea according to the season changes all year round. Others say that no matter what Starbucks sells at grocery stores, they will not buy it because it is too hard to make at home, instead, they prefer to head to the nearest Starbucks coffee shop and order their favorite drink to enjoy it.

To read more, please visit the original Starbucks website:

https://www.starbucks.com

or my friends blog:

http://kaitnastro.blogspot.com/

recourse:

http://www.cnbc.com/2016/04/06/big-data-starbucks-knows-how-you-like-your-coffee.html