How Did Big Data Change the Traveling Industry?

When it comes to travel, a lot has changed in the past several years. Due to smartphones, internet access, social media influence and other aspects, the travel industry had grown massively. People can now use multiple applications that provide booking sites for everything you need while traveling from airline tickets to hotel reservations to suggestions on places to visit at that place you traveled to. It gives you the whole plan for your trip based on feedback from previous travelers while you just have to manage your spending’s and enjoy.

Travelers are going through major changes and they have much more awareness and plenty of important information like what kind of choices they have, the expectations on the trip and what they should predict, and the quality of service offered. Technology gave travelers more experience and opportunities but at the same time had some challenges in facing competitors. Customer preference and quality service is what every travel agency or application looks for in this field in order to make the customer have a delightful trip with their assistance based on the big data analytics they have.

How do they collect all this data?

Each traveler leaves behind data and information about the reservations he had such as the airlines, hotels, car rentals, trains and other local transportation and several more. This is considered valuable information that gets gathered and saved for the next customer. It is basically forecasting what the market trend is and what the traveler really does or intend to do on his or her trip to personalize and target upcoming travelers.

You can read more here..

http://www.happiestminds.com/blogs/how-big-data-analytics-is-redefining-the-travel-industry/