What is the Difference Between Business Intelligence and Business Analytics?

There is a lot of confusion between the definition of business intelligence and business analytics. Business intelligence scientists usually study computer science, unlike business analysts who study mathematical science. The usage of business intelligence goes way back to 1960’s, but the first intend of using it was around 1989. Business intelligence normally answers the questions: what happened? Who? When? And how many?

On the contrary, business analytics answers these questions: what does this mean? why did it happen? Will it happen again? Will it happen if we change a variable? And what else can the data tell us?

Business intelligence also includes reporting the key performance indicators and metrics, monitoring, and automated altering. It mentions the business information in applications and technologies to support the business decision making based on old results. On the other hand, business analytics is about the exploration of historical data, data mining, big data and text analytics, quantitative and statistical analysis, predictive analysis and modelling. For that, business intelligence is an essential element in the strategies of every large corporation to get the chance of business expansion. It means that by understanding what might happen, the business can move forward.

To summarize, business intelligence and business analytics are both powerful factors that do not separate in the business field. They complete each other to achieve the best resolution and expand the business in the market.

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